Fredda, the principal of Studio F, is a groundbreaking visionary with a unique philosophy.

She has 25 years of unparalleled experience in every aspect of style, design and photography.

“True style never stops at the surface,” she says. “It moves through the visual to the core of who you are, what your business is, what your creative project is. It’s all about power. It’s all about energy. It’s all about authenticity.

“Style has an energy all its own and creates its own environment. It attracts people and possibilities.

“Designing a personal image and designing an image for photography are essentially the same. It’s just creative direction for the visual style. And designing a life style of personal power and energy is the same about doing it for a business."

Fredda applies this philosophy on photography sets, at speaking engagements, in her seminars and in her work with individuals and businesses.

Whatever the venue, she will ask the questions you never thought of to lead you to the answers you need.

Based in Chicago, Available Everywhere.